Email averages 20% open rates on a good day. SMS reaches verified opt-in contacts with 95%+ delivery, read within minutes. For contacts who've tuned out your emails, a well-crafted text is a different conversation entirely.
SMS re-engagement campaigns are short-form, high-impact text message campaigns sent to contacts who consented to receive SMS communications. Unlike email — where inbox competition is fierce and open rates hover around 20% — SMS messages are read by almost everyone, almost immediately.
In a reactivation context, SMS serves as a powerful second touch. Contacts who didn't respond to email sequences often react to a direct, personal-feeling text. The format demands brevity: every message is focused, direct, and carries a single clear call to action.
We use SMS as a layer within a broader multi-channel reactivation system — combining it with email reactivation and AI voice outbound to maximize overall contact rates and conversions.
Example SMS Messages
Higher CTR vs. email
Delivery rate to opt-in lists
Avg. time to first read
Cold lists — opt-in only
TCPA violations carry penalties of $500–$1,500 per message. We operate with compliance at the center of everything we do — not as an afterthought.
The Telephone Consumer Protection Act (TCPA) requires express written consent before sending marketing text messages. We verify that every contact on your SMS list provided this consent — before a single message goes out.
Every SMS includes a clear STOP opt-out mechanism. Opt-outs are processed in real time and respected permanently. No contact who has opted out ever receives another message from our platform.
TCPA restricts marketing SMS messages to between 8am and 9pm in the recipient's local time zone. Our platform enforces this automatically, adjusting for time zones across all contacts.
We do not send SMS campaigns to purchased lists, cold contacts, or anyone who has not specifically opted in to receive text messages. If your list's consent status is unclear, we'll help you verify before any outreach begins.
From consent verification to live campaigns — four focused steps.
We audit your contact database to identify which contacts have verifiable SMS opt-in records. Only confirmed contacts are included in the campaign.
Short, punchy, human-sounding SMS messages written for your audience. Each message has one purpose, one CTA, and a clear opt-out. A/B variants built in from the start.
Messages deploy within TCPA time windows. Sending pace managed to prevent carrier filtering. 10DLC registration handled. Responses monitored in real time.
Replies are routed to your team or into an AI follow-up flow. Hot responses trigger immediate outreach — no warm leads left sitting in an inbox.
Full-service SMS reactivation — no platform subscriptions, no technical setup required on your end.
Full review of your database to identify SMS-eligible contacts with verifiable opt-in records.
Professional short-form message copy written for your brand, audience, and campaign objective.
10-digit long code registration handled so your messages send from a compliant, recognized number.
Message variants tested for optimal response rates. Winning variants scaled; underperformers retired.
Inbound reply monitoring and routing. Hot leads flagged and sent to your team immediately.
Delivery rate, click-through rate, opt-out rate, and revenue attribution reported throughout the campaign.
SMS reactivation delivers the strongest results in industries where contacts are transactional, deal sizes are meaningful, and timing creates natural urgency.
Appointment-based businesses with high patient lifetime value. SMS is the channel for re-booking lapsed patients.
Seasonal triggers and estimate follow-ups land perfectly in a text — immediate, local, and urgent.
Rate drop alerts and market update texts re-engage past buyers who weren't ready before.