You spent thousands acquiring claimant leads through TV spots, digital ads, and intake campaigns. Most never signed. Those contacts are still in your database — and they're still worth pursuing.
Television ads, digital retargeting, and paid search campaigns drive thousands of claimant inquiries. The cost per acquired lead can run $50 to $500 or more. Yet a significant percentage of claimants who express interest — filling out forms, calling intake lines, or engaging with ads — never complete the sign-up process.
They get distracted. They have concerns. They weren't quite ready. Life got in the way. But they did raise their hand — which means they are not cold prospects. They're warm contacts who expressed a specific, documented interest in your case type.
That database is an asset. Most firms let it sit idle while continuing to spend on new lead acquisition. We reactivate it.
Claimants who went cold are fundamentally different from cold prospects. Reactivation sequences are built around that distinction.
These contacts opted in, filled out a form, or called your intake line. They already expressed interest in your specific case type. That's a fundamentally different starting point than a cold prospect.
A claimant who wasn't ready to sign 12 months ago may be ready today. Diagnosis severity, financial pressure, awareness of the case timeline — all of these factors shift over time. A well-timed reactivation sequence reaches them at that new moment.
You already paid for these leads. Reactivating even a small percentage of a dormant claimant database — at zero upfront cost — can generate multiples of the original acquisition spend in signed case revenue.
Legal marketing is one of the most regulated communication environments in the country. We operate with compliance at the center — not as an afterthought.
Every contact in your claimant database must have a verifiable opt-in record before any outreach begins. For email, CAN-SPAM compliance is verified. For SMS, TCPA express written consent is confirmed. No gray areas.
We do not source or work with purchased lists, cold databases, or contacts who did not originally opt in to receive communications. Your campaigns only reach people who explicitly agreed to be contacted.
Email and SMS copy for legal contexts is written with awareness of state bar advertising rules and relevant disclaimers. We understand what can and cannot be said in claimant outreach — and we operate within those boundaries.
Every campaign includes a clear, prominent opt-out mechanism. Opt-outs are processed immediately and respected permanently. No claimant who has opted out receives further communication from our platform.
A three-channel approach that reaches claimants through the channels they actually respond to.
Multi-step email sequences re-engage claimants with case updates, deadline reminders, and eligibility reinforcement. Messaging is contextual — built around where the claimant was in the intake process when they went cold.
Learn about email reactivation →For claimants with verified TCPA consent, SMS campaigns deliver high-visibility follow-up messages that email can't match. Direct, compliant, and immediate — reaching claimants in the attention channel with the highest open rate.
Learn about SMS re-engagement →AI calling agents qualify dormant claimants on eligibility, answer questions about the case, and route ready-to-sign claimants directly to your intake team — around the clock, at the scale your database demands.
Learn about AI voice outbound →Yes. All email and SMS copy written for legal clients is developed with awareness of state bar advertising rules and applicable legal marketing regulations. We operate compliance-first — not as an afterthought. Campaigns for mass tort and class action contexts are built specifically around the constraints of legal advertising.
Our Performance DBR service runs on a revenue share model — no upfront cost, no setup fees. We earn a percentage of the revenue generated from cases signed as a direct result of the reactivation campaign. This aligns our incentives perfectly with yours: we only succeed when you do. See full pricing details here.
At minimum: name, email address, and opt-in verification for email campaigns. For SMS, we additionally need verified TCPA express written consent records. If your database includes intake status, lead source, or date of inquiry, we can use those for more precise segmentation and messaging.
This is identified in the qualification flow. AI voice agents and email sequences include clear eligibility checks. Claimants who have already engaged another firm are identified early and routed out of the campaign — ensuring your team's time is focused only on signable prospects.
Our primary focus in legal is mass tort and class action — where database sizes are large and claimant lead economics make reactivation highly attractive. For other practice areas, we evaluate on a case-by-case basis. Book a call to discuss your specific situation.